The world of work is changing. Digital transformation, new work and the resulting cultural change are challenges which are changing companies for good.
Digital transformation is also noticeable in coaching. From large group-coaching assignments, to new platforms in the coaching market, to changed networking needs of coaches. Established coaching associations are challenged to adapt to the emerging needs a young and digital coaches. How might long established industry federations create new added value beyond mere certification and regulation of market access?
At »coachingTAG« – an international conference for professional coaching – organised by the International Coach Federation (ICF) of Germany, 10 participants took part in a one-day design thinking workshop to reflect on the transformation of the association in times of digitalisation.