Challenge

Digital transformation is also noticeable in coaching. From large group-coaching assignments, to new platforms in the coaching market, to changed networking needs of coaches. Established coaching associations are challenged to adapt to the emerging needs a young and digital coaches. How might long established industry federations create new added value beyond mere certification and regulation of market access?

Taking the users perspective

At »coachingTAG« – an international conference for professional coaching – organised by the International Coach Federation (ICF) of Germany, 10 participants took part in a one-day design thinking workshop to reflect on the transformation of the association in times of digitalisation.