Eileen Mandir

Change the mindset! - Bridging the Culture Clash

2021-10 • Futures of Work, Design Research, Design Management
Cover photo
Student ideation at studio @HfG Schwäbisch Gmünd


We find ourselves in times of hyper-change and high uncertainty, in which many businesses face the constant challenge of matching the speed of the market in form of shorter release cycles, delivery timelines, or product life cycles. This is why many companies are shifting their workforce to agile work models with self-organized interdisciplinary teams and flat hierarchies. The agile way of working, not only demands new processes, tools, and practices. Clients report to organizational designers that the key challenge is: changing the mindset of the workforce. How can we design interventions that spark new ways of thinking and acting? How does the organization need to support a new company culture? Through which means can we facilitate such a process?

In this course, students were asked to design a group experience that fosters one or more of the following …better time management …better meetings …healthy work habits …good decision making …the suspension of disbelief about change …a sense of urgency …a sense of the risk of doing nothing …eye-level conversations …interdisciplinary collaboration

The course took place in collaboration with Tangity Design Studio Munich. This allowed students to interview experts and stakeholders about their everyday problems as well as evaluate their concepts in a real-world setting.

HfG Schwäbisch Gmünd
Master Strategic Design, 1. and 2. Semester
Fall 2021
Dr. Eileen Mandir, Julia List (Guest Critique), Johannes Maas (Guest Critique), Christoph Rauscher (Guest Critique)
Sebastian Bott, Zahira Diefenbach, Michelle Duchow, Dilare Guth, Shuyan Hao, Franz Ludwig, Xinyi Wang
Tangity Studio Munich

Selected student project